Wright Brand is launching a limited edition fragrance to celebrate its centennial anniversary—
Wright No 100.

The brand is celebrating 100 years of “bacon the right way” with its bacon-inspired scent—“bottling up its signature real wood-smoked bacon flavor.”

Wright No 100 includes notes of bacon, applewood, bergamot, white patchouli, sandalwood and “a touch of maple syrup.”

As a tribute to the brand’s founding year, the fragrance also incorporates Mousse de Saxe, a combination of leather and vanilla popular in 1922.

Cal Tharp, senior brand manager for Wright Brand, comments, “To celebrate our centennial, we wanted to expand the sensory experience of our bacon and create an exquisite fragrance that pays homage to the quality and craftsmanship of Wright Brand bacon.”

He continues, ”From the bottle design to the ingredients used to create this iconic scent, every aspect of Wright No 100 has been thoughtfully crafted with the same care and rigor that we have brought to our bacon for 100 years.”

The brand team worked with perfume industry veteran Ann Gottlieb to develop the iconic fragrance.

“To create a fragrance as iconic and alluring as Wright Brand bacon, we turned the clocks back to 1922, pulled ingredients popular during that period and combined them with the addictive accord of bacon,” shared Gottlieb. “No corners were cut in creating this scent, drawing from the same high-quality ingredients found in other premier fragrances to craft a luxurious scent that elegantly combines with notes of bacon.”